![]() ![]() "Nathan Hactivist," the nom de guerre of one of the collective's operatives, who is based in upstate New York, says "We think of ourselves as a friend of, making good on their promises of naming your own price. is a project of the Carbon Defense League, an artist and activist collective affiliated with the "tactical media network". ![]() Barcode swapping, say the site's creators, is a way of subverting a chain's own inventory management system to really name your own price: "Apply the cheaper item's barcode to the more expensive item," the site instructs, then go to the checkout where: "Cashiers usually don't notice but machines never do." So far, the site claims that it has collected about 150 codes. lets shoppers share barcode numbers from products they've purchased or search for codes entered by other visitors to make their own. Wal-Mart's legal counsel calls it an incitement to theft and fraud. The theory: There's just a 10-digit number standing between you and a better deal on anything that you want in a store, and this site will help you crack the code. It invites shoppers to "recode your own price," by making their own barcodes using the site's barcode generator. The Web site parodies the design and chipper lingo of 's "name your own price" shopping site. ![]()
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